From the monthly archives: October 2008

Are Paid Links Bad?

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Using paid links is against Google’s quality guidelines. But does that mean all links are bad? What about banners or press releases? Learn the truth about what Google accepts and what they don’t and how to avoid risks that could get you in trouble with the major search engines.

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The Right Way to Build Inbound Links

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Link building is one of the most important aspects of search engine optimization. In my humble opinion this is the most abused part of SEO and perhaps the least understood part. Building links is less about you going out and getting links than about others giving you links. Let me explain [...]

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Is Duplicate Content Bad?

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Many live in fear Google will penalize them for having duplicate content on their web site. What’s the truth? Does Google penalize web sites for having duplicate content? The short answer is no, but some have been penalized for what they try to DO with duplicate content…find out why and how to avoid ever being penalized. Also, find out how your duplicate page can rank higher than the next guys…

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