Author Archives: Dave

6 Social Search Tools You Should Know About

By Dave | Published: January 10, 2009
The World Wide Web is like a huge ocean filled with various currents, tides and hidden reefs where your company's reputation sails along pushed by the winds of opinion. You can influence that opinion somewhat by blogs, articles, trade shows, your web site, radio shows, endorsements and countless other ways to get your message out to the public eye & ear, but how can you really know what effect you are having at a grass roots level? These 6 Social Search tools can change your world.
Posted in Social Bookmarking, social search | Tagged , , , , , , , | Comments closed

Four Key Components of SEO

By Dave | Published: December 29, 2008
I like keeping things simple. And, although there is much to learn in order to do SEO properly, knowing a little about these four key components will help you avoid silly mistakes in optimizing your web site and get on your way to healthy, consistent web traffic. Healthy External Links Sometimes called back-links, external links [...]
Posted in organic seo | Tagged , | Comments closed

Are Paid Links Bad?

By Dave | Published: October 22, 2008
Using paid links is against Google's quality guidelines. But does that mean all links are bad? What about banners or press releases? Learn the truth about what Google accepts and what they don't and how to avoid risks that could get you in trouble with the major search engines.
Posted in Link Building | Tagged , , | Comments closed

The Right Way to Build Inbound Links

By Dave | Published: October 12, 2008
Link building is one of the most important aspects of search engine optimization. In my humble opinion this is the most abused part of SEO and perhaps the least understood part. Building links is less about you going out and getting links than about others giving you links. Let me explain by example: Example One: [...]
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Is Duplicate Content Bad?

By Dave | Published: October 3, 2008
Many live in fear Google will penalize them for having duplicate content on their web site. What's the truth? Does Google penalize web sites for having duplicate content? The short answer is no, but some have been penalized for what they try to DO with duplicate content...find out why and how to avoid ever being penalized. Also, find out how your duplicate page can rank higher than the next guys...
Posted in Google | Tagged , , | Comments closed