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Are Paid Links Bad?

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Using paid links is against Google’s quality guidelines. But does that mean all links are bad? What about banners or press releases? Learn the truth about what Google accepts and what they don’t and how to avoid risks that could get you in trouble with the major search engines.

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The Right Way to Build Inbound Links

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Link building is one of the most important aspects of search engine optimization. In my humble opinion this is the most abused part of SEO and perhaps the least understood part. Building links is less about you going out and getting links than about others giving you links. Let me explain [...]

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What is PageRank?

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PageRank is a value.

In Google’s own words:

“PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.”

So 500 [...]

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